Partners · For brands
Your message,
told by real athletes.
NextName runs college athlete campaigns from start to finish. We match you with athletes, write the script, edit and post the content, and report what it did, with a clean NIL record on every deal.
Three ways to work with NextName
Fans never pay. Brands reach them.
- 01
Brand campaigns.
Athletes, your message
We match you with college athletes who fit your brand, sport and region, then run the campaign. You contract with and pay the athletes directly.
- 02
Presented-by Stories.
Your name on the story
Fund an athlete story NextName has already chosen and be credited on it. One flat placement fee, whichever athlete is featured.
- 03
Performance Center.
Coming soon
College athletes teach drills to younger athletes in the app, presented by gear and equipment brands.
Campaign management
We run it.
You approve it.
One team handles every step, from the brief to the report. Athletes film in minutes on their phone. Our studio does the rest. We're booking our first brand campaigns now.
- 01
Athlete matching
We find athletes who fit your brand, your sport and the region you want to reach.
- 02
Scripts and shot lists
We write the brief. Athletes film at home on their phone in minutes, with no production day.
- 03
Studio production
Every cut is edited for you, from 15-second teasers to a 60-second hero spot, sized for each platform. Real athlete footage only, never generated.
- 04
Your approval
You approve every piece before it posts, and a person on our team checks every output first.
- 05
Distribution
Posts go out on the athletes' accounts with a Paid Partnership label, and on the NextName feed where fans follow their teams.
- 06
Reporting
See views, engagement and app installs for every post, so you know what each campaign did.
Work we've produced
Past campaignsGies Stories
2026 · Illinois student-athletes at the Gies College of Business.
Fueled by Tru Western
2023 · Illinois volleyball players, sponsored by Tru Western Signature Scents.
A clean NIL record,
every deal.
Market-rate, never pay-for-play
Athletes are paid for real content at market rates, never for performance, enrollment or where they play. Every deal is written and disclosed the way the athlete's school requires.
Brands we never pair with athletes
Alcohol, tobacco, cannabis, gambling and sports betting never share a placement with an athlete.
No school marks without a licence
Campaigns never use a school's logos or marks unless that school has licensed them.
What it costs
10%
A flat matching fee, plus a fixed production fee.
You contract with and pay the athletes directly. NextName invoices 10% for matching and a production fee quoted up front. Distribution on NextName's own channels is quoted separately.
Get started
Start a
campaign.
Tell us what you want fans to know and where you want to reach them. We come back with athletes, a plan and a quote.
Independent fan platform. Not affiliated with or endorsed by any school, conference, or the NCAA. NextName matches brands and athletes; it is not an athlete's agent. Athletes are paid for content, never for performance or enrollment.