Archive · 2022 to 2024
Part of NextName’s history, not our current business.
From 2022 to 2024, NextName operated a digital collectibles platform supporting college athletes’ NIL. We’ve preserved that work here for the record. Today’s NextName is a fan engagement platform built around channel subscriptions, premium content, and direct creator tips. Not collectibles.
Tru Western Fragrances·2025-03-05
Cari Bohm × Tru Western Fragrances
Two co-branded video spots featuring Illini athlete Cari Bohm for Tru Western Fragrances.
Spots
Growth
Grit
Two spots filmed and released as part of the Tru Western Fragrances campaign featuring Cari Bohm. The work explores growth and grit through Cari's training and competitive arc.
Released as a companion piece to the Bianca May campaign, the Cari Bohm spots formed the back half of the same Tru Western Fragrances run.