Part of NextName’s history, not our current business.
From 2022 to 2024, NextName operated a digital collectibles platform supporting college athletes’ NIL. We’ve preserved that work here for the record. Today’s NextName is a fan engagement platform built around channel subscriptions, premium content, and direct creator tips. Not collectibles.
Bianca May × Tru Western Fragrances
Two co-branded video spots featuring Illini gymnast Bianca May for Tru Western Fragrances.
Spots
Family
Teamwork
Two spots filmed and released as part of the Tru Western Fragrances campaign featuring University of Illinois gymnast Bianca May. The work explores the values of family and teamwork through Bianca's lens as a Big Ten athlete.
The campaign sat at the intersection of two NextName eras: the athlete profile work we built between 2022 and 2024, and the recurring brand relationships that started shaping how we thought about creator monetization going into the 2025 platform rebuild.